April 1, 2014
Happy Birthday to us! This year we celebrate the 21st year of the birth of Uni K Wax and it greatest invention, the “Brazilian” bikini wax!
It was 1993 when Noemi Grupenmager created the first “waxing only center” in South Beach. As she recently explained in the The Huffington Post, “I set out to reinvent the industry and began with the concept of a waxing-only center. There were three main things that I wanted to incorporate into the center: an all natural wax (made especially for sensitive skin), fast waxing service at an affordable price. In order to make this business possible, I needed to create a system of speedy waxing because at that time, there was typically only one wax done a day in a salon. I wanted the new waxing center to be able to service at least four waxing services per hour per waxer.”
Up until that time, when men and women wanted to have hair removed, they would go to a salon or spa that catered to many different types of services. You might have gotten your nails done at the same place you got waxed. Perhaps you even got a massage or facial where you received your waxing treatment. None of these options were particularly hygienic and most importantly, the technicians that did the waxing were not always specifically trained in waxing techniques. Uni K Wax changed all of that.
The innovation didn’t stop there; Noemi also introduced a new waxing style – the now famous “Brazilian Bikini Waxing”. As she continues in The Huffington Post, “In the 80’s, Brazilian bathing suits were very popular and I realized that you needed a special waxing style to be able to wear the Brazilian bathing suits. I created the Brazilian Bikini Style of Waxing, which in some shape or form is now available from every waxer around the world. I also coined the word “waxer” rather than aesthetician, which everyone uses now. I also created the Brazilian Bikini Style wax with buttocks strip as well as the Full Bikini, which removes all hair down there.”
Today, 21 years later, Uni K Wax has grown into a renowned brand with over 30 franchisees around the United States. We are especially proud of the adoption of the Brazilian bikini wax by the entire waxing industry! Women and men have widely embraced this waxing modality. Even Celebrities, TV shows, and magazines… In 2000 during an episode of the popular TV show, “Sex in the City”, Carrie Bradshaw found a new swagger in her step after waxing it all off. In 2003 Victoria Beckham announced that Brazilian waxes should be compulsory at age 15. A few years later Eva Longoria told Cosmopolitan that “every woman should try a Brazilian wax once.” Jennifer Aniston and Rihanna were also revealed as a fan of the Brazilian wax. In 2013 The Brazilian Wax made its debut on The View when host Sherri Shepherd got waxed on national TV.
As a token of our appreciation for your loyalty and to celebrate our 21st birthday with you, we are offering a 21% discount on the Full Brazilian Bikini front and back for both men and women as well as a 21% discount on any panty line service for teens! This offer is valid for BOTH Uni K Rewards Members and TeenClub Members from Monday through Friday during the month of April from Center opening until 11 am and then again from 2 pm through 5 pm.
We hope to see you all this month!
Here are some quick stats on the “Brazilian” and why women prefer it.
– 62.8 % of Glamour readers wax their bikini lines regularly.
– 25% of Playboy centerfolds remove their hair completely.
– 12% of men prefer a full on Brazilian.
– 32% of men prefer a small shape.
Why Women Prefer Brazilian
– Easier to clean and manage.
– To make sure hair is not showing through their swim suits.
– It is the general preference.
– Shaving can cause ingrown hairs.
– OB-GYN Dr. Lisa Masterson, “Hygienically, you’re going to decrease your risk of STDs and decrease risk of body odor that a lot of women are worried about.”